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Avacor Lawsuit

On February 27, 2003 we received permission to publish the following article. We do this as a public service only and make no recommendation or endorsement of anything contained herein.

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NEW YORK-Consumers represented by the law firm of Faruqi & Faruqi, LLP and the Law Offices of Scott A. Bursor have filed a class action lawsuit against the makers of Avacor for false and deceptive trade practices.

Avacor is promoted by its distributor, General Vision Products, Inc. ("GVP") as a "clinically proven", "revolutionary", and "unique" treatment for hair loss and hair regrowth. The suit alleges that the marketing of Avacor is an elaborate hoax involving fictitious clinics and treatment centers, a fabricated "medical study", and unsubstantiated efficacy claims promising a "90% success rate". GVP's Fictitious Clinics And Medical Studies
The lawsuit alleges that GVP's marketing and promotional materials claim that Avacor was developed and tested by doctors at the "Hair & Skin Treatment Center", the "New York Hair Clinic", and the "Avacor Clinic". An investigation revealed that each of these clinics shares the same address as GVP, that there are no doctors or patients involved in hair loss treatment at these clinics, and that these clinics do not offer any services related to the use of Avacor. The lawsuit also alleges that GVP falsely claims that a "medical study" proving the safety and efficacy of Avacor was conducted at these fictitious clinics. An investigation revealed no published studies of Avacor, and no evidence whatsoever that Avacor is a safe and effective treatment.

GVP's Misleading Claims

Further, the suit alleges that the makers of Avacor misrepresent the product's ingredients, and that the "herbal based topical formulation" actually contains Minoxidil, which is a drug, and the active ingredient in FDA-approved products such as Rogaine. GVP conceals the fact that Avacor contains Minoxidil, which has numerous side effects that are not disclosed to Avacor users.

The lawsuit alleges that GVP makes other false, misleading and unsubstantiated claims about the safety and efficacy of Avacor, including claims that Avacor blocks binding DHT to hair follicle receptors, that Avacor has a 90% success rate, that Avacor has worked for "tens of thousands of other people", and that in six years of clinical use "Avacor re-grew hair on virtually everyone." The lawsuit also alleges that Avacor is illegally distributed and misbranded under federal law.

If you have purchased or used Avacor and would like more information about your legal rights and how they may be affected by this lawsuit, please contact Faruqi & Faruqi, LLP by calling us at (212) 983-9330 or (877) 247-4292 or e-mail us at

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